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Our Story

Here at Kubis, we’re challenging modern perceptions. We dive into your business, strategically frame it out and pursue consumer-centric analytically informed hip design.

Our Houston-based team represents the pinnacle of diverse thinking, and diverse being, with over a hundred employees across multiple countries, producing award-winning quality work for global brands. At Kubis, our concept is simple; whether we are researching, strategizing, writing, or managing, we always have the right people, with the right perspective, in the right room

Meet our team

A team that feels like family, with free-spirited mindsets, rules and hierarchies.

Nick Florescu

CEO of Kubis Interactive US

Creativity about life, in all aspects, I think, is still the secret of great creative people.

Nick founded Centrade USA in 1991 and has been fully involved in its growth and development for the past 25 years. A true believer in the digital age and the amazing opportunities it offers, Nick founded Kubis Interactive USA in 2008 and has been hard at work ever since, leading the expansion of Centrade’s digital online business in Houston and the United States.

Nick also serves as the Honorary Consul of Romania in Texas and is one of the co-founders of The Florescu Foundation.

Jo Odeh

Head of Branding and Strategy

Warhol: I think everybody should like everybody. Swenson: Is that what Pop Art is all about? Warhol: Yes, it’s liking things.

Experience: 21 years of integrated experience spanning advertising, digital & social marketing; including 15 years of senior leadership, working in different countries, cultures, and environments: local & international, large & boutique, independent & networked firms. Worked on top-tier international & local brands, covering industries such as hospitality, healthcare, beauty, leisure & travel, FMCG, retail, entertainment, or financial services

Skills: Branding, Brand Marketing, Brand Strategy, Competitive Analysis, Competitive Product Positioning, Creative Concepting, Corporate Identity, Brand Design, Trends Analysis, Visual Communications

Education: M.S. in Cognitive & Behavioral Psychology. Graduated with Great Honor

Riaz Essa

Chief Financial Officer

The secret to getting ahead is getting started

Experience: A true professional when it comes down to finance, Riaz manages all financial and administrative functions for Kubis, Centrade and all related entities in the US and overseas.

Education: B.B.A. in Accounting, University of Houston

Lucio Vasquez

Video Production

Your whole life informs your eye

Experience: Lucio has been creating and editing video content for ten years, and strives to create high quality commercial and narrative content that pushes the boundaries of storytelling.

Skills: Videography, Video Editing, Video Conceptualization

Education: Lucio is currently studying Media Production at the Jack J. Valenti School of Communications at the University of Houston.

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